
American Coalition for Labor Reparations
For Mother’s Day we encouraged progeny to pay their moms back for the labor of childbirth. In cash.

Role: Senior Creative at Mother NY / For Mother's Day, we encouraged folks to repay their moms for the labor of childbirth. In cash.
The American Coalition for Labor Reparations

Case Study

The not-equal-opportunity horrors of childbirth
Online PSA





Enter the details of your mother's pregnancy / labor and the site calculates how much money you owe her.
Mother’s Day (Check) Card