
Honey Nut Cheerios
A crypto-currency that turned everyday kids into philanthropists

Role: Creative Director at 72andSunny NY 2018-2019 / We created an on-box crypto-currency that turned kids into philanthropists
BUZZCOIN

1. Kids scan the Buzzcoin on the box using a web app we built

2. Kids earn a random number of Buzzcoin to their account

3. Choose which celebrity cause you want to donate your Buzzcoins to

The celebrities will pitch you on their cause, trying to get you to donate your vast stores of Buzzcoin. Like you're a shark from that show about rich shark people.
