Simon Keyes Philion

Simon Keyes Philion

CD / CW

The Wall Street Journal

Role: Creative Director at 72andSunnyNY 2018-2019 / Smirnoff is high quality at a low price. Because the folks who know how to have fun on the cheap are doing it right.

Smirnoff

Role: Invention I built and promoted on my own time: an expressive, hands-free, 36 oz drink koozie that happens to look like a sleeping baby

The Cool Baby

Panera Bread

Role: Creative Director at 72andSunnyNY 2018-2019 / A series of songs and films to help parents raise a kinder generation of kids.

Cheerios

Verizon & Kate

Role: Creative Director at Anomaly NY 2015-2018 / Bringing back Pace's cowboy roots in a more modern, batshit flavor-obsessed way

Pace Salsa

Good on Wells Fargo for creating a credit card that rewards you for pursuing hobbies. We worked with Olympic swimmer Katie Ledecky to show how it works.

Wells Fargo Olympics

Role: Senior Creative at Mother NY / For Mother's Day, we encouraged folks to repay their moms for the labor of childbirth. In cash.

Mother's Day

Role: Creative Director at 72andSunny NY 2018-2019 / We created an on-box crypto-currency that turned kids into philanthropists

Honey Nut Cheerios

Role: Senior Creative at Mother NY / Yahoo Fantasy Football has all the tools and tech to give you an edge over the friends and family you temporarily hate all season

Yahoo Fantasy Football

Role: Creative Director at Anomaly NY 2015-2018 / Delicious pasta sauce is the kind of messy you can love. Just like friends and family.

Prego

Role: Senior Creative at Mother NY / Working on BK was a clinic in finding ways to say a price point or product name at least 3 times in 15 seconds

Burger King

Role: Senior Creative at Mother NY / Some friendly neighborhood spots from your friendly neighborhood TV, phone and internet company

Optimum

Role: Senior Creative at Mother NY / Welcome to the fascinating and mostly arbitrary science of music

e-music

Role: Senior Creative at Mother NY / 12 days, 12 cities, 12 ways to activate generosity

JCPenney Holidays

We used everyday people's trash to divine their remarkable life stories.

Trash Stories

I was a stand-up / improv / sketch comedian / roundly disliked by my parents between ages 16 - 26

Comedy

Things I've Been